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Joel Freeman is the co-founder of Heights, a mobile platform for premium and luxury eCommerce brands. Joel was previously the CEO of Grabble Ltd, a social commerce platform that aimed to change the way consumers discover fashion online. Prior to that, they were a founder member of the Enterprise Forum at PwC, where they built a network of entrepreneurs and introduced them to those who could offer advice. Joel began their career as an intern at UBS Investment Bank in 2006.

Joel Freeman has a degree in Economics from the University of Nottingham, and also studied at UCS.

Some direct reports include Querine Bulthuis - Head of Strategy & Operations, Yusuf - Visual Creative Director, and Claudia Green - Interim Head of Talent.