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Praveen Meloth has a diverse range of work experience in various marketing roles. Praveen currently serves as the Head of Marketing at Youkraft Solutions Private Limited since 2022. Prior to that, they held the position of Head of Marketing and Product at Medisync from 2021 to 2023. From 2018 to 2021, they worked as the Head of Ecommerce at Velvetcase.com. Praveen also has experience as the Head of Digital Marketing at Shopcj.com from 2016 to 2018, where they significantly grew the business and implemented technology partners to enhance the customer experience. Praveen also served as the Head of Marketing at Babyoye.com from 2012 to 2015 and as the Head of Online Marketing at Reliance Brands Limited from 2011 to 2012, where they managed online campaigns and loyalty programs. Prior to that, they worked as the A.V.P Marketing and Head of Offline Marketing at Travelguru from 2006 to 2011, where they oversaw brand development, campaign planning, and strategic alliances. Praveen started their career as an assistant manager at Outlook in 2003.

Praveen Meloth completed their Masters in Marketing Management at SVKM's Narsee Monjee Institute of Management Studies (NMIMS) from 2003 to 2006.