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Scott has been leading custom research, connected data, and consulting engagements for 25 years. He specializes in advising leading Technology, Digital Entertainment, and Gaming/Esports clients on branding, marketing, audience, content, devices, software, services, and platform initiatives, for both consumer and business audiences. With extensive quantitative, qualitative, and analytical skills, Scott has a strong ability to merge findings from multiple sources and perspectives into comprehensive insights about markets, customers, brands, and offerings.

Scott and his team have a strong reputation for delivering highly consultative and customized results and approaches designed to address their clients’ objectives in areas such as brand/campaign health measurement and tracking, concept/content/portfolio refinement and optimization, market structure and audience segmentation, market simulation and pricing, messaging and positioning, opportunity sizing and assessment, and customer experience drivers and modeling.

Before joining YouGov in 2011, Scott previously worked for Griggs-Anderson, Gartner, Momentum Market Intelligence, and Definitive Insights. He holds a PhD in social and experimental psychology from Cornell University.