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Lynda has been with YouGov since 2008. Having previously been Head of Global Operations, her remit expanded in 2015 to include creating the Centres of Excellence (CENX) model. Since then, through establishing five CENX hubs she has overseen many departments centralising and standardising the services they provide, increasing productivity and optimising the ability to control staff costs. In 2021 Lynda was appointed the Chief Business Operations Officer, now driving improved operational efficiency across a wider range of business areas. Prior to joining YouGov, Lynda worked in various operations roles at a number of Market Research agencies, including IFF Research, ICM and GfK. Lynda sponsors the Race & Culture Diversity and Inclusion network and is an active member of the internal mentoring programme.