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Elisa Pucci is an experienced professional in business development and market insights, currently working at YouGov as BD Media | Advanced Solutions since September 2024. Prior to this role, Elisa served as Client Director at Alkemy enabling evolution from January 2023 to September 2024 and worked as an Independent Consultant from June 2017 to December 2022, providing expertise in market dynamics and growth opportunities. Elisa's career includes significant positions such as Head of Market Insights at Google, where innovative research tools were developed, and CRM Manager at Danone, where the first digital CRM platform was established. Previous experience also includes roles at Heineken Italia S.p.A. and Quaker Oats, focusing on market research and marketing information. Elisa holds a Master’s degree in Statistics from Università degli Studi di Padova and furthered education at The London School of Economics and Political Science, focusing on decision-making processes.