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Paul B. is an experienced professional in business development and commercial strategy with over 12 years in the creative and digital sectors. Currently serving as Director at You Agency since September 2024, Paul has previously held positions including Senior Business Development Manager at Studio East, where the focus was on impactful branding, and Commercial Director at Velvet Badger, specializing in brand design and Web3.0 strategies. Additional roles include freelance consulting, and leadership positions at various agencies such as DashDevs LLC, Agency Stack, Konekt Group, and Finer Vision, where Paul contributed to innovative solutions and growth strategies within digital media. Paul B. is an alumnus of London Metropolitan University.