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Tal Baron

Director of Product Management at Yottaa

Tal Baron has a diverse work experience spanning multiple industries. Tal started their career as a Marketing Intern for the London Skolars - England Rugby Team in 2006 and later worked as a Marketing Intern for the Israel Baseball League in 2007, where they generated ticket, merchandise, and sponsorship sales.

In 2008, Tal joined Velocity Sports & Entertainment as a Coordinator. Tal then moved on to UCG Marketing in 2009, where they served as an Account Manager until 2011.

Following this, Tal worked at BLiNQ Media as an Account Manager, managing Facebook advertising campaigns for agency partners and their advertisers. Tal excelled in campaign management and took on challenging campaigns to get them back on track.

In 2012, Tal joined DataXu as an Account Specialist, executing multi-channel digital media campaigns for large advertisers. Tal then took on various roles within the company, including Customer Solutions Lead, Social and Brand Solutions Lead, before becoming a Brand Solutions Manager. In this role, they managed a team responsible for operational excellence in ad quality and played a key role in developing industry offerings such as the 97% Fraud Free Program and a standardized viewability pricing model.

In 2017, Tal joined Uplight, which was formed through mergers with Simple Energy, Tendril, and FirstFuel. Tal worked as a Product Manager, managing data science initiatives, APIs, and embeddable widgets for the commercial customer segment. At FirstFuel, they orchestrated the development of multiple commercial API endpoints and widgets to increase implementation flexibility for utilities and exposure of insights to consumers.

Currently, Tal is the Director of Product Management at Yottaa, a position they have held since June 2022. Tal continues to contribute their expertise in product management and drive the company's success in this role.

Tal Baron obtained a Bachelor of Arts degree in Marketing and Sport Management from the University of Massachusetts Amherst between 2003 and 2007. During this time, they attended the Isenberg School of Management at UMass Amherst. Tal also holds additional certifications, including Customer Development for Product Managers, Agile Project Management, and Product Management Fundamentals, which were obtained in 2019, 2017, and 2016 respectively from LinkedIn.

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