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Darin Archer

Chief Product Officer at Yottaa

Darin Archer has a diverse work experience spanning various roles in product management, strategy, and marketing. Darin is currently the Vice President of Product Strategy at Yottaa, where they focus on improving commercial and web performance to drive incremental revenue. Prior to this, Darin served as the Director of Product Management, Marketing Technologies at Gap Inc., where they led the development of personalization strategies and launched new marketing technology solutions. Before joining Gap Inc., they held positions at Elastic Path Software, University of Montana, IBM, Intel Corporation, Adobe, ISCS, Inc., and Goomzee, working in various leadership and advisory roles. Throughout their career, Darin has demonstrated expertise in driving product innovation, developing strategic partnerships, and delivering exceptional customer experiences.

Darin Archer completed their Bachelor of Science degree in Business Administration from the University of Montana, from 1996 to 2000. In addition to their formal education, they have obtained several certifications throughout their career. These include being Pragmatic Marketing Certified - Level Three (PMC-III) from Pragmatic Marketing in January 2013, Certified Scrum Product Owner from Scrum Alliance in April 2012, Certified ScrumMaster from Scrum Alliance in October 2009, and AWS Certified Cloud Practitioner from Amazon Web Services (AWS) in May 2020.

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