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Lara Estrada (Fink) is an experienced professional in partner management and merchant strategy, currently working as a Partner Manager at Yotpo since March 2022. Prior to this role, Lara served as a Partner Growth Manager at Yotpo and held positions at BigCommerce as a Merchant Strategy Specialist and Partner Solutions Specialist from March 2021 to March 2022. Lara's earlier experience includes a role as a Research Writer at The Houstonian and an Account Executive for Priority One Public Relations at Sam Houston State University. Lara obtained a Bachelor of Arts in Mass Communications with a focus on Advertising and Public Relations from Sam Houston State University, after attending Texas Tech University from 2016 to 2018.