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José Lyon has a diverse range of work experience in various roles and industries. José started their career as an intern at Signs Now Margate in 2010, where they executed sales strategies and improved databases. José then moved on to work as a Media Sales Executive at Complot Magazine, where they managed digital campaigns and updated social media platforms. José later became a Senior Digital Project Manager at Analiticom, launching and managing several editorial websites and YouTube channels. José also worked as a Website Project Manager at Analiticom, supervising digital marketing strategies and communication guidelines. José has experience as a Creative Manager at Distrito Caracas, Suukala, and Port de Bras, where they developed and executed communication strategies, coordinated production, and created website content. José also served as a Brand Manager at Bryland, developing digital marketing strategies and coordinating design and production. José worked as a Digital Producer at DIRECTV Latin America, successfully executing digital campaigns and coordinating traffic between vendors and stakeholders. Most recently, José worked at Yonder Consulting and BrandCap as an Account Manager and Associate Director, Accounts, respectively, planning and producing institutional campaigns, providing creative direction, and leading end-to-end production.

José Lyon earned a Bachelor of Arts degree in Modern Languages from Universidad Metropolitana (VE) in 2011. José later completed a certificate program in Marketing at the same university from 2009 to 2011. In 2012, José pursued a Master of Arts degree in Business/Corporate Communications at Universidad Monteávila for a year.