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Hans David Rearick is an accomplished entrepreneur and leader with a diverse background spanning multiple industries. Currently serving as President of Horns & Shield since January 2023, Hans also founded UpUp in January 2020, a white-label app platform for service providers, and Yofima, a subscription-based wellness service offering personalized fitness and massage. Prior experience includes ownership of Hans David Rearick Personal Training, where body transformation was the focus, and founding Musically Expressed, a mobile music streaming app. As a singer/songwriter from 2003 to 2010, Hans achieved significant success in music, including over 100 written songs and nationwide radio play. Additionally, experience at Primary Wave Music involved music licensing and artist development. Hans holds a degree in Industrial Distribution and Information Technology from East Carolina University, completed in 2004.