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Vivien Zhang is the Head of IP Licensing at Yodo1 Games, Hasbro’s exclusive digital IP licensing partner in China. With a background in marketing and experience as the Marketing Director at Yodo1, vivien has been in charge of promoting games, managing influencers collaborations, handling media relationships, organizing international conferences, overseeing social media, and sharing industry insights. Prior to Yodo1, vivien co-founded Cubic City Advertisement and worked as an Account Manager at Dentsu. Vivien graduated with a Bachelor of Arts in Advertising from Beijing University of Technology.