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Lauren Segal is a seasoned professional with extensive experience in digital and social media management within the sports industry. Currently serving as Commercial and Digital Manager and previously as Sports Social Media Manager at YMU since June 2018, Lauren has demonstrated a robust skill set in marketing and social media, developed during a challenging role as UK Head of Marketing and Social Media at La Sala. Prior experience includes positions at Sky, where Lauren contributed as a Floor Manager and Junior Assistant Producer for Soccer Saturday, and held roles as a Social Media Specialist. Additionally, Lauren has interned at various prominent organizations, including BT Sport, Arsenal F.C., BBC Sport, Sky Sports News, and Tottenham Hotspur Football Club, gaining diverse insights into media operations and audience engagement. Lauren holds a 2:1 degree in Media, Communications, and Cultures from Leeds Metropolitan University.