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Natalie Kirilova is the Managing Director at Digital Marketing Group Bulgaria, Founder of The Battle for Programmatic Conference, and Country Manager at Yieldbird. Natalie previously worked as the Publisher at Study Abroad Media Group and Managing Director and Co-owner at Market Trend. With a MA in Marketing, Advertising, and PR from The University of Sheffield, Natalie has extensive experience in strategic marketing development, corporate transformation, and programmatic advertising.