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Ethan Sunguk Song currently serves as the Director and Head of Strategy at YG Entertainment since 2017, overseeing artist group and creative strategy while improving production and content processes. Additionally, since July 2022, Ethan holds the position of Non-Executive Director at YG Investment, contributing to the investment committee by reviewing proposals and discussing potential opportunities. Previously, Ethan was the Chief Strategist at HIGH GRND from 2017 to 2018, where responsibilities included marketing strategy, partnership management, and financial oversight. Prior experiences also include serving as Space Manager at Hyundai Card, where Ethan planned promotional events and brand operations, and as Creative Director at FRONT, focusing on production and distribution of a street magazine. Early career involvement includes an internship at CORECESS in the United States. Ethan is currently pursuing an MBA at Yonsei University, complementing previous degrees in Business Administration and International Management from the same institution.