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Lucinda Buscall is a Senior Performance Marketing Manager at yfood Labs since May 2022, specializing in paid social, search engine advertising (SEA), and Amazon marketing. Prior to this role, Lucinda contributed as a volunteer for Ä°mece Initiative in Turkey, focusing on basic needs distribution and marketing communications for charity projects. Lucinda has extensive experience in performance marketing, having served as a Paid Performance Manager at Havas and held various positions at MediaCom, including Senior Search Planner Buyer. Earlier experience includes roles as a PPC Account Executive at 7thingsmedia, Digital Media Executive at dR Agency, and Digital Account Executive at We Are Vast, primarily working with luxury fashion and retail brands. Academic credentials include a BA in Fine Art: Painting from the University of the Arts London and a Foundation Diploma in Art and Design from Leeds College of Art.