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Martinez-Rea has extensive experience leading teams across the telecommunications, media and advertising, gaming, and retail sectors. Most recently, she served as VP of Sponsorships and Strategic Partnerships at Verizon, where she was responsible for managing the company's portfolio of sports, music, and cultural partnerships. Prior to her time at Verizon, Martinez-Rea held influential roles at ESL North America, Violet Grey, and Yahoo.

Yvette lives in Los Angeles with her family and is a graduate of the University of Southern California.