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Elena Kicheva is an experienced professional in the telecommunications and media sectors, currently serving as Business Sales Manager at Yettel.Bulgaria since March 2022 and as Business Sales Manager for the South Region at Telenor Group since February 2007. Kicheva has a strong background in sales management, having previously held positions such as Supervisor for South East Bulgaria and Key Account Executive at Cosmo Bulgaria Mobile, as well as Shop Manager at Trakia Plovdiv. Early career highlights include roles as Chief PR Expert at the Municipality of Plovdiv, Producer at Bulgarian National Television, and PR Director at Radio Station TNN Plovdiv. Elena holds a Master's degree in International Commerce from University "P. Chilendarski" and a Master’s degree in Pedagogy from the High Academy for Music and Dancing Art in Plovdiv.