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Rasha Gholam is an accomplished retail and fashion professional with extensive experience in store operations, management, and design. Currently serving as the Flagship Store ASM at YETI since August 2021, Rasha oversees all aspects of store operations, including staff hiring, inventory management, and event coordination, with a strong focus on customer satisfaction and visual merchandising. Previously at ZARA USA from June 2015 to August 2021, Rasha held multiple managerial roles, significantly enhancing operations and team dynamics in both men's and kids' departments, as well as excelling in visual merchandising. Rasha's design expertise includes a role as a Designer at Poupette à la plage and as a Fashion Designer/Production Manager at Lola et Moi. Educational achievements encompass a Certificate of Specialization in Leadership & Management from Harvard Business School Online and multiple certifications in visual merchandising and fashion buying from the London College of Fashion.