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Lily Gehrke serves as the Head of E-Commerce at Oui Gruppe GmbH & Co. KG since May 2019, overseeing digital sales and the strategic development of the E-Commerce business, including D2C, CRM, webshops, and marketplaces. Lily is also the founder and creative soul of ATELIER N°9, specializing in contemporary art and modern jewelry. Previous experience includes roles at limango GmbH, AUDI AG, and various editorial internships at publications under Gruner + Jahr and Hubert Burda Media. Educational background includes an MBA in Multichannel Trade Management and a BA in Professional Practice in Creative Industries.