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The Marketing and Brand Management team at YTL Communications Sdn Bhd is responsible for shaping and promoting the company's brand identity and messaging across all platforms. This team develops strategic marketing initiatives to enhance customer engagement and awareness of YTL's groundbreaking 4G services, while also supporting the National Broadband Initiative. By leveraging innovative experiential marketing techniques, they aim to improve customer experiences and foster strong community connections, ultimately driving growth and recognition in the competitive telecommunications landscape.