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Brian Lee possesses extensive experience in digital product management and business services, currently serving as the Head of Digital Products at YTL Communications Sdn Bhd since August 2022. Prior roles include Loyalty Product Lead at Lazada and Consultant at WORQ, with a significant tenure at Samsung Electronics as the Head of Content & Services. Brian also held leadership positions at Courts (M) Sdn Bhd and U Mobile Sdn Bhd, focusing on financial services and loyalty programs. Earlier career stages included various roles at Citibank Malaysia, where responsibilities spanned from relationship management to product and sales management in the banking sector. Brian holds a Bachelor of Science degree in Electrical and Electronics Engineering from the Illinois Institute of Technology, obtained between 2000 and 2003.