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Queenie Lui is an experienced marketing professional with a strong background in brand building and event management across various sectors. Currently serving as a Marketing Executive for Yeo Hiap Seng (Yeo’s) since July 2018, Queenie specializes in planning marketing strategies for the UK and Europe markets. Previous roles include Project Coordinator at EcoDrive Hong Kong and Marketing Assistant at EVI Services Limited, along with experience as a Public Communications Event Assistant at The Samaritan Befrienders Hong Kong and a marketing role at Tech Vision System Ltd. Notable achievements include managing award entries for the World Architecture Festival 2018 and assisting in the logistics and promotion of the World Cultures Festival 2017. Queenie holds a Bachelor of Social Science (Hons) in Asian and International Studies from City University of Hong Kong and has completed an Associate of Arts in Creative Communication at Hong Kong Baptist University.