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Patty Jordan is a seasoned copywriter with extensive experience in brand development and creative direction. Currently serving as Principal Copywriter at Yelp since July 2018, Patty collaborates with a team to craft engaging content for a diverse audience. Prior roles include Head of Creative and Director of Brand Voice at Eat24, where notable projects included a Super Bowl commercial featuring Snoop Dogg. Patty's career also encompasses positions at Hub Strategy & Communication, WishB, Viacom, and Fluid LLC, where contributions ranged from creating compelling marketing messages to managing commercial projects for various clients. Patty holds a BA in Communications and Sociology from the University of California, Berkeley.