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Allison LaPaille is an experienced marketing professional specializing in user acquisition and paid media strategies. Currently serving as the Senior User Acquisition Lead at Yelp, Allison has previously held key marketing roles at AARP as Paid Search Marketing Manager and at Marriott International in various managerial positions within paid media. Early career experience includes significant roles at Sabre Hospitality Solutions, progressing from Associate to Senior Search Engine Marketing Specialist, and sales positions at The Pink Palm. Allison holds a Bachelor of Science degree in Marketing from Penn State University and has also studied Business and International Affairs in Paris through IES Abroad.