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Leonard M. Lodish is Professor of Marketing and Samuel R Harrell Professor Emeritus in the Marketing Department of the Wharton School, the University of Pennsylvania. Len was the Founding Vice Dean for Wharton’s San Francisco campus from 2001-2009 and is currently Senior Advisor and co-Leader of the Venture Initiation Program in San Francisco. He was also the founding Wharton Vice Dean for Social Impact from 2009-2012. From 1978-2017 he was co-Founder and Leader of the Wharton Global Consulting Practicum (GCP). As a part time entrepreneur, Professor Lodish co-founded Management Decision Systems, Inc. (MDS) in 1967 with $4000 of initial equity capital. In 1985 (after raising no other outside equity) MDS's, 300 employees, merged with Information Resources, Inc. to become a premier international decision support and marketing data supplier.