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Martin Michael Hansen is a seasoned marketing and business leader currently serving as Partner and Member of the Board at Xtools, where they shape sales support software solutions. They have held prominent roles including Co-CEO and Senior Partner at Yellow Umwelt and various leadership positions within major organizations such as YouSee and Saatchi & Saatchi. Martin is also an influential figure in the industry as a jury member for both the Effie Awards Europe and Danish Digital Award. They have a foundation in education with experience as an external lecturer at Copenhagen Business School, focusing on integrated marketing and corporate branding. Martin's accolades include two Webby® Awards and recognition in the Berlingske Talent 100.