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Kateryna Tyshchyk is an experienced marketing professional with a strong background in customer relationship management and email marketing. Currently serving as CRM Team Lead and CRM Product Manager at Yellow Stone since January 2020, Kateryna previously held the position of Email Marketing Manager at Reima from November 2018 to January 2020. Prior roles at Watsons Ukraine included Scrum Master, Email Marketing Specialist, and Customer Relationship Management Specialist between November 2017 and November 2018. Kateryna holds a Master's degree in Marketing/Marketing Management from Kyiv National Economic University (2018-2020) and a Bachelor's degree in Marketing from the same institution (2015-2018), in addition to completing a program at George Brown College in 2016.