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Distribution and Marketing

About

The Distribution and Marketing team at Yash Raj Films (YRF) is responsible for the strategic release and promotion of the studio's film portfolio. This includes overseeing domestic and international distribution channels, devising innovative marketing campaigns, and leveraging digital and new media platforms to maximize reach and engagement. Key team members such as the Vice President of Distribution, Manager of International Distribution, and Marketing Managers work collaboratively to ensure YRF's films achieve optimal visibility and commercial success across various markets and platforms globally.