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Gianni Canneti is a seasoned executive with extensive experience in strategic marketing, sales, and innovation. Since May 2009, Gianni has served as VP of Strategy, Marketing & Innovation at Yara International, overseeing the transformation and integration of business initiatives focused on commercial management and customer experience. Previous roles include General Manager in Mexico, where Gianni led a significant turnaround to market leadership, and VP Sales for Industrial Chemicals in Brazil, driving a major acquisition's integration. Gianni's background also includes leadership positions at Shell, contributing to global CRM initiatives and managing extensive marketing campaigns. Gianni holds a Master of Science in Marketing from Texas A&M University and has furthered education in finance and negotiation through various prestigious institutions.