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Willy Talavera Saldarriaga is an experienced marketing professional with a robust background in market research and education. Currently serving as the Director de Investigación de Mercados - Hub Países at Yanbal since September 2012, Willy has held multiple key positions within the company, including Director Asociado de Investigación de Mercados and Jefe de Análisis de Marketing. Additionally, Willy is a professor at Universidad del Pacifico since August 2012 and previously worked as Director de Proyectos Ipsos ASI at Ipsos from February 2011 to August 2012. Willy’s involvement with the LATAM Effie Awards as a committee member underscores a commitment to excellence in marketing, further supported by a strong educational foundation including an MBA in Marketing from IE Business School and a Diplomado en Metodologías Ágiles from Universidad del Pacífico.