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Rob De Vries is an experienced professional in the e-bike and business development sectors, currently serving as the Department Manager for Service SPV at Yamaha Motor Europe N.V. since January 2022, where responsibilities include developing the Service Mid-Term Plan and managing the European E-kit/E-bike service team. Prior to Yamaha, Rob held various roles including Sales Benelux at RUFF CYCLES and Sales Manager at Klever Mobility NL B.V., where efforts focused on sales channel management and supporting dealer growth in Belgium and the Netherlands. Previous experience encompasses account management and sales roles at Mercedes-Benz NL, Akhter Computers plc PowaCycle Infineum, Smeba Brandbeveiliging BV, Koninklijke Gazelle, Sharp Electronics, along with promotional work and world travel earlier in career. Rob holds a degree from Hanze College Zwolle.