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Jorge Bialade is an accomplished professional in the automotive and digital marketing sectors, currently serving as the Head of Growth at Velca since May 2022, where responsibilities include leading growth strategies for vehicle sales both online and in-store. Prior to this role, Jorge held the position of Business Director at Sumauto, overseeing Marketing, Product, and Technology departments within Spain's leading automotive marketplaces. With extensive experience as General Manager at YallaMotor.com, Jorge developed strategic directions to enhance traffic and revenue, alongside previous roles at El Pais Uruguay as Head of the Automotive Department and Digital Marketing Professor. Jorge's diverse educational background includes degrees in Communication, Psychology, and Blockchain-related fields, illustrating a commitment to continuous learning and professional development.