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Richa Kundnani is a seasoned public relations professional with extensive experience in managing PR strategies across various sectors. Currently serving as Head of PR for Yakult UK & Ireland, Richa previously held roles including Public Relations Manager at Uswitch and Senior Account Manager at Cherish PR, where responsibilities encompassed media relations, campaign management, and client communication across lifestyle, tech, and consumer sectors. Richa has successfully secured coverage in prominent UK media outlets and has managed PR for brands like Tutorful and Wix.com. Additionally, Richa's background includes experience in marketing and events, evidenced by previous roles at Smoke and Mirrors Bar and Seven Media. Richa holds a Bachelor's degree in Media, Advertising, and Public Relations from Middlesex University.