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Sophie Garson is an experienced professional in monetization partnerships and yield strategy, currently serving as the Head of Monetization Partnerships & Yield Strategy at Yahoo since December 2014, where Sophie leads cross-functional teams in revenue optimization and business development. Previous roles at Yahoo include Senior Director of Yield Strategy and Director of AdTech Monetization Transformation. Sophie's career also includes international travel from 2013 to 2014 and positions at SPORTFIVE as a Marketing Project Manager, London 2012 Olympic Games as Client Relationship Manager for Europe, and several marketing roles at ESPN and Roland Garros. Sophie holds a Master's Degree in Entertainment and Media Management from KEDGE Business School and Bachelor's degrees in Sports Management and Sports Studies from Université de Sherbrooke and Université Côte d'Azur, respectively.