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Rikki Griffin is a seasoned marketing professional currently serving as the Creative & Innovation Media Manager at Yahoo since September 2024. Griffin previously held the same title at Google, where responsibilities included leading creative strategy in media projects. Prior to that, Griffin worked as a Media Consultant at HLK, overseeing the transition of Centene Health Insurance's media business. Experience also includes a Director of Marketing position at Groupon, managing marketing teams and revenue generation for the Coupons business, and serving as a Sr. Creative Strategist at Snapchat, where significant campaign successes were achieved across various markets. Earlier roles included strategic positions at Yahoo!, Starcom MediaVest Group, OMD USA, and SpaceTime, Inc. Academic credentials include a BA in Journalism-Advertising from the University of Missouri-Columbia and further education at Imperial College London.