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Alessio De Marino is an experienced professional in digital marketing and advertising with a career spanning over two decades. Currently serving as Sr Optimization Strategy Lead at Yahoo since August 2021, Alessio previously held key positions at Verizon Media and Betsson Group, where responsibilities included managing programmatic campaigns and leading optimization strategies. With extensive expertise in creating, launching, and analyzing online advertising campaigns, Alessio has also worked in various roles at Yahoo! Ireland, focusing on display advertising operations and client management. Alessio's educational background includes a Master's degree in Communication, Digital Marketing, and Interactive Advertising from Università Cattolica del Sacro Cuore, and a Bachelor's degree in Communication Sciences from Università degli Studi di Urbino Carlo Bo.