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David Barad serves as the US Country Manager/Advisor at Yabble since September 2021, a company focused on enhancing brand-consumer interactions through market research. In addition, David has been a Consultant and Investor at Strategy D since May 2018, supporting Taos Footwear and holding positions as a Limited Partner in multiple venture capital firms. Previous roles include Chief Platform Officer at Demand Inc. and COO at Fan Appz, where responsibilities included ensuring client success through social media marketing strategies. David's extensive background in eCommerce includes senior positions at The Cheesecake Factory and DisneyStore.com, complemented by early marketing roles with The Walt Disney Company and Frankin Mint. Educational qualifications include an MBA in Marketing from USC Marshall School of Business and a degree from UCLA.