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The leadership team at Yaba has experience in a variety of industries, including media, technology, and finance. They have held positions at companies such as PwC, Criteo, and Kiwoko. They have also founded or co-founded companies such as Yaba, Mr. Noow, and Woffu. In addition to their professional experiences, the team members have also completed education at prestigious institutions such as Princeton University, Esade, and ESSCA Ecole de management.