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Rubén Ferreiro is the current Chairman at Yaba, and was previously with YABA Your Amazing Brand Amplifier, SeedRocket, LANAI Partners, and IAB Spain. Rubén has been with Blueknow since April 2014 and is a Board Member & partner. Blueknow is specialized in buying experience personalization that increases ecommerce site sales up to 30% through cross-sell and up-sell and +20 different types of recommendations (i.e."Customers Who Bought This Item Also Bought.."), email marketing personalization and shopping cart abandonment & off-site recommendations.

Rubén's technology expertise is based on analyzing online users behavior to offer the most relevant products or services for the users of digital channels (websites, emails and mobile devices).

Rubén Ferreiro is a digital marketing expert who has studied marketing digital at the M4c Academy, MDTIC at Universidad Intercontinental de la Empresa, and Master e-commerce at Universidad de Santiago de Compostela. Rubén also holds a degree in economics from Universidad de Santiago de Compostela and a Bachelor of Science (B.S.) from Cia María - Maristas. In addition, they have a certification from HubSpot in Inbound Certification.