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Kassandra Taylor is a seasoned marketing professional with extensive experience in creative leadership and digital marketing. Currently serving as the Creative Lead at XYON Health Inc. since January 2024, Kassandra has also held key positions at The Social Refinery as a Digital Marketing & Social Media Specialist since September 2016, and as Owner and Lead Designer at Amara Blue Designs since 2008. Kassandra's expertise includes UGC content creation for Talk with Frida, where insightful educational videos on ADHD and neurodivergence were produced for a community of 11,000 on TikTok. Previous roles include Creative Manager at Hekate, where Kassandra led marketing strategies for a pioneering functional mushroom supplement, and Content Marketing Manager at The IV Health Centre. Kassandra holds a Bachelor of Arts in Psychology from Simon Fraser University, along with multiple certifications in marketing and yoga teacher training.