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Rabis Naqvi is an experienced software architect and lead software engineer at Xynotech, primarily contributing to the development of the Emplifi Social Marketing Cloud and Emplifi Social Commerce Cloud products. With a strong background in frontend engineering, Rabis has successfully led teams through transitions, especially post-acquisition, ensuring quality and timely delivery of projects. Prior roles include senior software engineering positions at JbWebSoft and freelance consulting for various clients, alongside earlier career development as a junior software engineer and digital media manager. Rabis holds multiple educational certifications, including a Computer Science certification from Harvard University, a specialization in Non-Profit/Public Management from the University at Buffalo, and is currently pursuing a Bachelor's degree in Software Engineering from Virtual University of Pakistan.