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Keith Simmons is an accomplished entrepreneur and leader with extensive experience in the sports and nutrition industry. As the Founder and Owner of XTERRA WETSUITS since January 2001, Keith transformed the company into the world leader in triathlon wetsuit design and sales through innovative product development and visionary leadership. Additionally, Keith owns ZYM, a premium sports nutrition brand, and has established XTERRA SURF and XTERRA BOARDS, the latter specializing in lifestyle and action sports products, particularly Stand Up Paddle Boards. Previously, Keith served as President at LEADER BIKES and Newton Running Company, where responsibilities included sales, marketing, and brand management.