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Sofie Verbieren is a Consultant in Revenue Growth Management at XTEL since January 2021, specializing in customer success, team management, and AI-driven analytics for leading CPG companies. Prior experience includes serving as a Strategic Business Advisor at Colruyt Group, where Sofie managed end-to-end strategic business analytics projects and coordinated an Insights Desk for senior management. Previous roles also include Business Controller at Colruyt Group, Assistant Professor in Management Accounting at KU Leuven, and PhD fellow at Research Foundation Flanders, focusing on management control in franchising. Sofie's academic background includes a PhD in management accounting and control, along with advanced studies at Solvay Brussels School of Economics and Management.