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Julio Cerne Chaves has a long and varied work experience, beginning with Salesforce in 2001 as a Door to Door Sales Representative. In 2002, they joined Telstra as a Business Development Manager, where they were responsible for creating and spearheading the first B2B in-shop customer acquisition program. In 2004, they began teaching Capoeira (Brazilian Martial Arts) to children and teenagers, and in 2005 they co-founded the Brazilian Show Company, a Brazilian entertainment business specializing in Capoeira, Samba, and music. In 2006, they co-founded the Australian Capoeira Brazil Association Ltd, a not-for-profit organization, and in 2008 they co-founded and became the CEO of the International College of Capoeira PTY LTD. Most recently, in 2018, they founded XrossWorld, a self-serve SaaS platform for brand marketers to seamlessly launch full-cycle Ambassador campaigns on-demand.

Julio Cerne Chaves obtained a Bachelor's Degree in Drama and Dramatics/Theatre Arts, General from the Australian Academy of Dramatic Arts between 1999 and 2002.