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James M. Baca III is a seasoned sales professional with extensive experience across various industries, currently serving as the Sr Manager of Platform Sales at Xpansiv since 2021. Previously, James held the role of Vice President of Global Sales at DeployHub from 2018 to 2021, specializing in microservices, DevOps, and SaaS sales, while overseeing company-wide sales efforts. As the founder of DIOSA LLC from 2008 to 2020, James focused on sponsorship sales and live events for professional athletes. Prior roles include Director of Sales and Business Development at HoldMyTicket Inc., where James enhanced national sales for live event ticketing software, and Sr. Sales Manager for the Kansas City Chiefs, achieving significant first-year revenue in a new market. James also excelled as Sr. Sales Director at Live Nation Entertainment, consistently exceeding sales quotas and earning multiple awards for top performance.