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Marcelo Duarte is a seasoned professional with extensive experience in customer acquisition and growth, currently serving as Partner and Head of Customer Acquisition and Growth at XP Inc. since February 2022. Leading a cross-functional team of 80, Marcelo drives performance marketing initiatives and technological advancements to optimize customer experiences. Previously, as Partner and Head of Growth Innovation at XP Inc., Marcelo introduced real-time funnel event tracking and aligned marketing technology strategy with business objectives, achieving significant improvements in customer acquisition. Prior experience at Red Ventures as Business Director involved managing a team to boost sales volume for a retail bank's credit card acquisition funnel by over 700%. Marcelo holds an MBA from INSEAD and multiple advanced degrees in engineering and hybrid vehicles.