RAKESH SHUKLA is an experienced professional in sales and management within the FMCG sector, currently serving as the Senior Zonal Sales Head at Xotik Frujus Pvt Ltd since December 2022. With a robust background that includes roles as Territory Development Manager at Varun Beverages Limited from November 2012 to December 2023 and Zonal Sales Manager at Etisalat DB Telecom Pvt Ltd from September 2009 to November 2012, Rakesh has demonstrated expertise in strategic planning, market development, and team leadership. Rakesh's career at PepsiCo spanned from January 1995 to August 2009, where various responsibilities included sales growth, distribution strategies, and performance management across multiple levels. Rakesh holds multiple degrees in business management and economics, further enhancing a strong foundation for professional success.