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Rik de Groot has extensive experience in Agile consulting and organizational transformation, with over 18 years at Xebia as a Principal Agile Consultant and Serious Business Games Creator. Recent roles include serving as the Head of Agile Centre of Excellence at PVH Corp., where Rik focused on enhancing the maturity of Agile practices, and as an Agile Organization Consultant and Leadership Coach for various organizations including Intermax, eBay Classifieds Group, Woonzorg Nederland, Unilever, Nike, Florius, ING Nederland, and Kadaster. Rik's expertise lies in fostering high-performing teams through cultural change, process restructuring, and agile methodologies. Educational qualifications include a degree from HU University of Applied Sciences Utrecht and a Post-Bachelor in Organizational Psychology from NCOI.