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Fernando Soto Hartley is a seasoned sales manager with extensive experience in commercial development and sales strategy analysis across various markets, particularly in Spain and Portugal. Currently serving as Sales Manager for Spain at XD Connects, Fernando has held similar positions at Stanley Stella and Falk&Ross Group Europe, where responsibilities included managing sales strategies for significant market regions. Prior roles include serving as a Commercial Credit Risk Consultant at Equifax Iberia and Head of Credit Medium Business at Banco Wiese Sudameris, where duties encompassed business development and financial loan evaluation, respectively. Fernando holds an MBA from EADA Business School and a degree in Business Administration from Universidad Gabriela Mistral, complemented by advanced training in negotiation and credit risk management.